While preparing for the Baja 1000, Wide Open took some time out to provide a group of United Kingdom BFGoodrich Tire dealers with a ride in Wide Open’s Baja Challenge cars at nearby Estero Beach. The BFGoodrich Tires Team stopped by to answer questions and Wide Open partner Roger Norman (Roger Norman Motorsports) provided some entertainment in his Wide Open branded Trophy Truck.
After being fitted for helmets and receiving a brief safety course, guests rode shotgun with the best guides in the business demonstrating just how well the vehicles and tires handle the rough terrain. The dealers left with a deeper understanding of just how much abuse their tires can take.
Want to see what its like to ride shotgun in a Baja Challenge Car?